SVP Methodology

The Shared Value Platform (SVP) is the exciting new brainchild of Pro Natura’s 35+ year history and IFC’s 63+ years history, implemented at regional scale, in collaboration with the Harvard/World Bank’s 2030 World Resources Group and Madeira Global.

The SVP is a methodology developed to promote long term sustainable, inclusive and climate friendly development in vulnerable regions in which large scale investments are expected or already happening. The goal is to catalyze blended resources, leveraging the ‘financial muscle’ brought to the region to build sustainable economic anchors at the bottom of the pyramid, improving quality of life.

As its name suggests, the SVP is based on a bottom-up approach, where the participatory element is the core of all actions taken and decisions made. The SVP ultimate goal is to be a paradigm shift in the economic development pattern by building new sustainable, inclusive models for entire local and regional economies.

Implementing Plan

Through the SVP, a methodology created by Pro Natura with the recognition of IFC (International Finance Corporation) that foresees the promotion of sustainable, inclusive, green and long-term development in vulnerable regions, under the influence of large extractive.

According to the SVP methodology, our goals are to leverage the efforts already existing in the territory and multiply its positive results through strategic alliances and investment attraction.

The SVP methodology involves (i) promoting participatory processes with local actors as protagonists in their development and (ii) fostering economic diversification in the target region.

2018 – TEDxTukuy Lima / Peru – "Hacia una nueva relación entre empresas y comunidades"

“In this talk, Marcelo de Andrade talks about a solution that can end social conflicts and benefit companies and communities: the shared value platform. Instead of seeing the interests of communities and companies as opposed, Marcelo tells us how fruitful relationships are being built in the Amazon that allow creating value through cooperation.”

SVP Partners

Can Large Scale Projects Actually Improve Quality of Life While Protecting The Envirounment?

Much of the historical and forthcoming economic growth in emerging markets has been driven by large-scale projects, especially in extractive and infrastructure sectors. While this development model has increased GDP, it has caused also ecological damage, social unrest and economic concentration at the local and regional level.

The SVP aims at taking advantage of large-scale investments to generate and share value with the communities at the bottom of the pyramid.


Why Are We Different?

Bottom Up Approach

Local communities at center of participatory consultation, design and execution process, creating legitimacy in all actions carried out in the territory.

Impact Multiplier

Blended finance structure leveraging philanthropic and impact investment capital to exponentially increase social, environmental and financial returns using a systemic approach.

Scalable Green Social Businesses

Proliferation of climate-friendly social ventures with large-scale potential and demonstrable regional economic benefit

Focus on the vulnerable

Integration of pubic, private and civil input, with a focus on inclusion and empowerment of vulnerable groups (i.e. women, youth, indigenous and traditional communities)

Blending Innovation And Know-how To Maximize Development Impact

Improved quality of life at the bottom of the pyramid, delivered through economic anchors and productive infrastructure, addressing opportunities and needs

Carbon-conscious economies, through regional deployment of innovative green business models, from agriculture to energy

Increased local education, employment and engagement, through corporate partnerships, value chain development and support of local governance structures

Significant risk mitigation for large-scale investments, unprecedented positive media coverage and relationship building with local stakeholders

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Code of Conduct and Anticorruption