Pro Natura’s earliest roots emerged in the 1980’s during expeditions held in some of the most remote corners of the world. At that time, a visionary group of multi-disciplinary experts, led by Pro Natura’s Founder, Dr. Marcelo de Andrade, encountered excessive pollution, situations of extreme poverty and rampant deforestation in regions of the highest biological diversity.
During this period, there was already a robust environmental conservation movement in the world, focusing on awareness campaigns and nature preservation projects. Pro Natura was created as a contribution to solving these problems and attacking its cause – inconsequential economic development.
Over the last 35+ years, Pro Natura has operated in some of the most severely challenged environments in 50+ countries – consistently producing significant and lasting results in every territory it has engaged with. Our strategy and actions consist of systemically stimulate environmentally sound, socially just and inclusive economic development in sensitive and underprivileged regions around the world. Later, this approach would be known as Sustainability, making Pro Natura one of the pioneers of the area in the world.
Along the way, we have been honored to be the recipient of the United Nations Leader in Sustainability Award, Mitchell International Award, and the World Petroleum Congress Award for Excellence in Social Responsibility, amongst many others.
Expedition: Aconcágua 1
Pro Natura Internationalization
Recognized as leader in the Sustainability sector by UN Rio Earth Summit
Recognition: Marcelo de Andrade as Citizen of honor of Juruena (MT)
Expedition: Aconcágua 2
Award: Royal Geographical Society (UK)
Award: UN Earth Day International
Program: Camisea (Peruvian Amazon)
Expedition: Treetops Rafts series (1996 a 2003)
Program: Delta Niger
Award: George and Cynthia Mitchell International for Sustainable Development delivered by the US National Academy of Science (Nobel Prize for Sustainability)
Award: Sustainable Development: 100 Brazilian Experiences
Award: Altran Technology Innovation (Biochar)
Recognition: Time Magazine / CNN, Marcelo de Andrade is named Latin America Leader for the MDGs
Recognition: Isto é magazine, Marcelo de Andrade is appointed Leader in the field of environment and sustainable development for the next millennium
Recognition: Pro Natura is considered "Federal Public Utility“ in Brazil.
Pro Natura is still the only NGO in the area of sustainability with this status
Expedition: Our Planet Reviewed series (1996 a 2016)
Award: Excellence in Social Sustainability by World Petroleum Congress
Award: CWC for Excellence in Sustainable Development
Both prizes for the partnership in Project Akassas for Statoil (Nigeria).
Recognition: Marcelo de Andrade is one of the highlights of the book: "The True Visionaries of Our Time" written by Martin Häusler
Recognition: Marcelo de Andrade is featured in the book "Beyond Sustainability - Creating a Culture of Leadership" by Wilford Wench
Award: Changers of the Year by Trip magazine
Program: Salgueiro community
Recognition: Ambassador of Innovation and Sustainability of the State of Tocantins
Expedition : Rondon Rooselvelt Águas do Mundo
Recognition: Special Ambassador of the Indigenous Peoples' World Games
Recognition: Ambassador of Innovation and Sustainability of the State of Mato Grosso
Recognition: Citizen of Honor of the State of Mato Grosso
Program: Cabo Delgado Mozambique
Program: Minas Gerais
Program: Moquegua Peru