Starting Date: 2023
Location: Pilot Area – Guanabara Bay and Guaratiba Bay, Rio de Janeiro, Brazil
Economic Driver: Engage and empower favela communities with the protection and restoration of the Guanabara Bay and Guaratiba Bay coastal Blue Carbon ecosystems in Rio de Janeiro
Pro Natura’s Role: Idealizer, Manager, Coordinator, Articulator
Achievements: Participative assessment of the territory, identification and engagement of stakeholders
The project will be the first to sell Blue Carbon Credits to private corporations in Brazil and internationally that need to offset their CO2 emissions by purchasing carbon reduction credits using Pronatura’s Shared Value Platform (SVP). This will assure that local favela communities and especially women and youth are fully integrated in the project and receive financial resources, training and jobs through the Blue Carbon Climate Resilience Project to protect and restore Guanabara Bay and Guaratiba Bay in Rio de Janeiro.
Implementation of initiatives: Participation of residents in Blue Carbon training and Carbon Credits events and forums.
Next Steps: Grant applications for International Entities
Partnerships: Earth Council Alliance and Pan American Federation of Engineering Organizations – UPADI Sustainability Committee
Starting Date: 2013
Location: Pilot Area – Salgueiro Community, Rio de Janeiro, Brazil
Economic Driver: No economic driver/ Communities in the center of cities with low-income population
Program Goals: Creation of a Sustainable Socioeconomic Development Model for urban communities (slums/favelas) of Rio de Janeiro respecting its vocations, expectations, preserving biodiversity and local culture
Pilot Project Objectives: Creation of a Sustainable Socioeconomic Development Modelo for the Salgueiro Community (Se Liga Salgueiro Project) as a pilot to be replicated in other urban communities of Rio de Janeiro
Pro Natura’s Role: Idealizer, Manager, Coordinator, Articulator
Achievements: Participative assessment of the territory, identification and engagement of stakeholders and preliminary selection of anchor business chains; Dialogue Workshop with PUC-Rio;
Implementation of 2 initiatives: Radio and Community Garden; Participation of residents in city events and forums.
Next Steps: New Generation Hub – Youth Leadership / Beginning of the Local Development Agency
Partnerships: P&G; Light; CIEDS; PUC-Rio; Oxford University; SMAC; Comlurb; IPP; Subprefeitura da Grande Tijuca; ACIT; Jequitibá; Policlínica Granato; Escola de Rádio; Raízes.
Starting Date: 2016
Local: Manguinhos Community, Rio de Janeiro, Brazil
Economic Driver: No economic driver/ Young people from socially vulnerable communities in Rio
Program Goals: Starting from the “Rio Pact”, the objective is to promote and monitor the sustainable development of the Rio de Janeiro Metropolitan Region following a set of articulated commitments that seeks to align the population’s objectives with those of public agencies, private partners, civil society, the academy and research centers and international organizations
Project’s Objetives: Training of young residents of Manguinhos – as Citizenship Promoters – on citizenship and entrepreneurship to act as mobilizers in the community, developing the territory and establishing young local leaders
Pro Natura’s Role: Coordinator, Articulator
Achievements: 10 young people trained to act as multipliers in their territory – “Promoters of the Citizenship of Manguinhos“
Next Steps: Elaboration of “Life Projects” of the 10 Promoters, Elaboration of a Project for Community
Partnerships: Icatu Seguros, Coca Cola, Nike, Cariocas em Ação , Unisuam, IEG, Instituto Afortiori, D-Think
