Pro Natura’s earliest roots emerged in the 1980’s during expeditions held in some of the most remote corners of the world. At that time, a visionary group of multi-disciplinary experts, led by Pro Natura’s Founder, Dr. Marcelo de Andrade, encountered excessive pollution, situations of extreme poverty and rampant deforestation in regions of the highest biological diversity.
During this period, there was already a robust environmental conservation movement in the world, focusing on awareness campaigns and nature preservation projects. Pro Natura was created as a contribution to solving these problems and attacking its cause – inconsequential economic development.
